¿QUÉ ES I+D+MK? NUESTRO EQUIPO PUBLICACIONES NOTICIAS DEL EQUIPO
En esta sección puede encontrar las publicaciones que han surgido como fruto del trabajo
de este equipo de investigación desde el año 2000.

  1. Carbonell, P. y Rodríguez, A.I.. (2009). "Vínculos estructurales entre la orientación al mercado, la velocidad de innovación y el resultado de un nuevo producto", Revista Española de Iinvestigación en Marketing (ESIC), 14(1), 115-143

  2. Carbonell, P. y Rodríguez, A.I.. (2009). "Relationship among team’s organizational context, innovation speed, and technological uncertainty: an empirical analysis", Journal of Engineering and Technology Management, 26, 28-45

  3. Carbonell, P. y Rodríguez, A.I. y Pujari, A.. (2009). "Customer involvement in new service development: An examination of antecedents and outcomes", Journal of Product Innovation Management, 26(5), 536-550

  4. Delgado, J.B., Fuente J.M., Rodríguez A.I., Martín N. y Hernangómez J.. (2009). "Entrepreneurs’ emotions and goals", British Academy of Management Conference, Brighton (U.K.)

  5. Delgado, J.B., Fuente J.M., Rodríguez A.I., Martín N. y Hernangómez J.. (2009). "Positive and negative affects: impact on entrepreneurs’ goals", 6th International Meeting of the Iberoamerican Academy of Management, Buenos Aires

  6. Molina, F. J.; Jiménez, D. y Munuera, J.L.. (2009). "Managing the dualities of competence exploitation and exploration: Impact on new product performance through quality and innovation", 16th International Product Development Management Conference, Twente, Holanda

  7. Molina, F. J.; Jiménez, D. y Munuera, J.L.. (2009). "The role of environmental conditions in the dualities of competence exploitation and competence exploration", XXI Congreso Nacional de Marketing, Bilbao

  8. Molina, F.J. y Munuera, J.L.. (2009). "The joint impact of quality and innovativeness on short-term new product performance", Industrial Marketing Management, 38(8), 984-993

  9. Molina, F.J. y Munuera, J.L.. (2009). "New product performance indicators: time distinction and importance attributed by managers", Technovation, 29(10), 714-724

  10. Molina, F.J. y Munuera, J.L.. (2009). "New product performance indicators: time distinction and importance attributed by managers", Technovation, 29(10), 714-724

  11. Moreno, M.; Munuera, J. L.; Molina, F. J.. (2009). "Antecedentes y resultados de la creatividad de un nuevo producto: un enfoque basado en la orientación emprendedora y la gestión del conocimiento", XXI Congreso Nacional de Marketing, Bilbao

  12. Munuera, J.L., Moreno, M., Perin, M.G., y Talay, M.B.. (2009). "Reflexiones y posibles mejoras para aumentar las actividades de innovación en la Región de Murcia", Gestión: Revista de Economía, 44, 11-20

  13. N. Martín, J. Hernangómez, A.I. Rodríguez y F. Saboia. (2009). "The effect of entrepreneurship education programmes on satisfaction with innovation behaviour and performance", Journal of European Industrial Training, vol. 33, nº 3, 198-214

  14. Parida, V. y Pemartín, M. y J. Frishammar. (2009). "The Impact of Networking Practices on Small Firm Innovativeness and Performance: A Multivariate Approach", International Journal of Technoentrepreunership, 2 (2), 115-133

  15. Perin, M.G., Hoffman, C., Vieira, G. y Rocha, B.H.. (2009). "The impact of management development in the organizational performance from the viewpoint of the approach of competences", Brazilian Business Review, 6(1), 100-116

  16. Rodríguez A.I., Carbonell, P y Munuera J.L.. (2009). "Positive and negative effects of team stressors on job satisfaction and new product performance", 16th International Product Development Management Conference, Twente (Holanda)

  17. Rodríguez J., Carbonell, P y Munuera, J.L.. (2009). "The effect of ambiguity, conflict and anxiety on team’s job satisfaction and new product performance", XXI Congreso Nacional de Marketing, Bilbao

  18. Rodríguez J., Carbonell, P y Rodríguez A.I.. (2009). "Market orientation, quality, innovation speed and new product performance. The moderating effect of the order of market entry", 16th International Product Development Management Conference, Twente (Holanda)

  19. Rodríguez J., Carbonell, P y Rodríguez A.I.. (2009). "Market orientation, quality, innovation speed and new product performance. The moderating effect of the order of market entry.", 16th International Product Development Management Conference, Twente (Holanda)

  20. Rodríguez, J., Carbonell, P. y Rodríguez, A.I.. (2009). "A test of moderated-mediation between market orientation and new product performance", XXI Congreso Nacional de Marketing, Bilbao

                                  
Departamento de Comercialización
e Investigación de Mercados

Facultad de Economía y Empresa -
Torre D/planta 4/5
Campus de Espinardo
C.P. 30100 (Murcia)