P. Carbonell, A.I. Rodríguez y J.L. Munuera. (2004). "Technology newness and impact of go/no-go criteria on new product success", Marketing Letters, vol. 15, 2-3, 81-97.
P. Carbonell, J.L. Munuera y A.I. Rodríguez. (2004). "Criteria employed for go/no-go decisions when developing successful highly innovative products", Industrial Marketing Management, vol. nº 33 (4), 307-316